BUSINESS ADMINISTRATION
The program prepares students for careers in marketing, market research, advertising and public relations. The curriculum provides the graduate with both technical skills and competencies required in the field, but also the flexible mindset that is necessary to stay competitive in a constantly changing business environment.
4 Years
Duration
Ongoing
Admission
Regular Semester
Study Format
About the Program
The program prepares students for careers in marketing, market research, advertising and public relations. The curriculum provides the graduate with both technical skills and competencies required in the field, but also the flexible mindset that is necessary to stay competitive in a constantly changing business environment.
Program Educational Objectives
Produce innovative marketing professionals adept at consumer behavior analysis and brand management.
Equip graduates with the technical skills required for traditional and digital advertising.
Foster strategic thinking necessary for developing sustainable global marketing plans.
Core Attributes
Student Outcomes
Design comprehensive marketing campaigns. Conduct and interpret market research data. Apply digital marketing tools effectively in a globalized economy.
First Semester0 Subjects
Second Semester0 Subjects
Quick Specifications
Location
Offered in Candelaria
Institutional Level
College